The study's criteria just might have been preselected to purposely favor the old, established car companies
It is a strange list. Let me borrow the breakdown from someone else's comment....
Based on the following criteria Tesla should rank as a leader of the pack:
- vision [pushing the entire market forward]
- go-to market strategy [embed full capability in all products]
- production strategy [leverage silent learning on full fleet of vehicles]
- product capability [continuously improving with over the air updates]
- product quality and reliability [one of the most advanced systems on the market]
Tesla is taking a risk in this area:
- technology [taking a risk by relying on cameras and radar instead of lidar, risky, but it may save a bundle of money while eliminating the dorky roof-top button]
Tesla is likely dead-last in all the remaining criteria:
- partners [Tesla is developing the platform in house and on its own]
- sales, marketing, and distribution [Tesla has the smallest footprint with no independent dealers]
- product portfolio [Tesla only makes two, soon to be three, vehicles]
- staying power [Tesla is the youngest company in the chart]
Tesla is already shipping the hardware and software for autonomous driving in every car it produces. Is anyone else?
Tesla already has tens of thousands of driver owned cars mapping the world's roads. Does anyone else have a fleet of mapping (and beta testing) cars larger than a few dozen?
Tesla had the vision to jump the 'few test cars' stage and go big. And to skip expensive lidar and go with cheaper sensors.
Partners? Why is that important?
Distribution? Tesla is already distributing.
Sales and marketing? Seems like Tesla is doing fine. Tesla has full control over their sales and marketing.
This study looks about as objective as a political poll that asks "So, who do you prefer for mayor. The wonderful, handsome, intelligent, and civic minded Jonathan Doe or his opponent (who might be, for all we know a child molestor) Jackson Row?