it isn't hot to the touch, it does not radiate any more IR radiation than any other object at that same temperature, the benefit is that it radiates the IR at specific distinct wavelengths that penetrate the atmosphere to space and so the surface is cooled by space (effectively).
without a silver backing the surface is translucent to visible light and so if against a hot solar panel it would warm to the temperature of the solar panel but, instead of radiating infra red along the normal temperature spectrum, it would radiate the heat energy at wavelengths that move to space. Therefore the surface acts as a conversion layer increasing the efficiency of the normal radiative cooling mechanism found in all warm objects.
again, the films do not emit more heat energy than any other object of the same temperature, it simply emits it in a specific, discrete wavelength that easily penetrates the atmosphere. (essentially a clear, cold dark night sky).