There are only a few appliances that need to run 24 hours a day, such as refrigerators. Other things, such as washing machines and dryers could be more easily demand managed. Perhaps there could be a regulation that 24/7 appliances can only be purchased with an accompanying battery storage that will run it for xx hours?
Would greatly facilitate the demand management of the grid if the battery could be told to charge at cheap rates (lots of sun/wind) then run the appliance when supply is low. Could refrigerators also be made to be even much better insulated?
The government needs to set such regulations, then the market will provide the creativity. Remember when the car companies complained that they couldn't afford seatbelts etc., then magically they could? Corporations will always whine about new regulations, then when forced to do something magically find a way.