Goldfish Memories by He Jiyan
*Machine-translated from a Chinese webpost on the Internet Archive, because this post was almost immediately censored and obliterated in China. It appeared (and disappeared) in May 2024.
Let me ask you a little question first:
If we search for the word “Jack Ma” on Baidu and set the time from 1998 to 2005, how many pieces of information can we find? Is it 100 million, 10 million, or 1 million?
I asked in several groups, and the general guess was that it should be in the millions or tens of millions. After all, there is so much information on the Internet. As a revolutionary entrepreneur of that era, Jack Ma must have left a lot of traces on the Internet.
But in fact all the results that can be found are as follows: 1
Using Baidu search, the selected date range is “May 22, 1998 to May 22, 2005”, which contains information about Jack Ma. There is a total of 1 piece (data on May 22, 2024).
(snip)
But in fact, this is not just the case with Jack Ma. We search for Ma Huateng, Lei Jun, Ren Zhengfei, etc., and even Internet celebrities like Luo Yonghao and Sister Furong who were very popular at that time, or like Jay Chou and Li Yuchun who once became popular all over the Internet. Celebrities, the results are the same. For example, in the case of the Lei Search Army, the result is as follows:
After testing different websites, different names, and different time periods, I discovered a shocking phenomenon:
Almost all Chinese websites that were popular in that era, such as NetEase, Sohu, Campus BBS, Xici Hutong, Kaidi Maoyan, Tianya Forum, Xiaonei.com (Renren), Sina Blog, Baidu Tieba, and a large number of personal websites, etc. Information before a certain year has completely disappeared, and even information from most websites for all years has disappeared. The only exception is Sina. Some information from more than ten years ago can still be found, but it is only a very small number. More than 99.9999% of the other content has disappeared.
No one is aware of a serious problem: the Chinese Internet is rapidly collapsing, and the Chinese Internet content before the advent of the mobile Internet has almost disappeared.
We originally thought that the Internet had memory, but we did not expect that this memory turned out to be a memory like a goldfish.
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https://bruces.medium.com/goldfish-memories-by-he-jiyan-d11e6888bac6Why does this happen? I guess the main reasons may be two reasons:
One is economic reasons.
The existence of a website requires servers, bandwidth, computer rooms, personnel for operation and maintenance, and many miscellaneous supervision and maintenance fees. These are all costs. If it has strategic value (for example, the information the company wants to display needs to be displayed to the outside world), or has short-term traffic value (for example, more people come to watch from time to time), and the company is not short of money in its account, then there will be Motivation to maintain.
But if the company takes a detour in business and runs out of money, the entire website will die directly. For example, Renren is a typical representative.
Even if the company still has money, from an operational perspective, if few people click on a web page all year round, it will become a burden to the company. The most economically rational way is to shut it down directly. This is the reason why Sohu and NetEase lost a large amount of their early content, as well as the collective demise of BBS represented by Tianya Forum.
The second is regulatory reasons.
Generally speaking, the supervision of Internet information is a process from scratch, from lenient to strict, and from strict to more stringent. Content that could exist legally in the past no longer meets regulatory requirements; or content that could exist in gray before was later defined as black. These contents will be clicked directly.
Others are that as the times change, the polarization of public opinion becomes more and more extreme. Content that was “just normal” in the past has become very sharp and sensitive in the subsequent public opinion environment. Although it is not illegal, it may intensify conflicts. If it creates chaos, regulators may also ask for it to be dealt with.
Generally speaking, the supervision of Internet information is a process from scratch, from lenient to strict, and from strict to more stringent. Content that could exist legally in the past no longer meets regulatory requirements; or content that could exist in gray before was later defined as black. These contents will be clicked directly.
In addition to official departments, angry netizens also act as public opinion regulators from time to time. They will dig out a sentence that someone accidentally said more than ten years ago, hold on to it, and bring people online to “social death.”
But the most important impact of regulation is not the handling of regulatory authorities or the attacks of angry netizens, but the “self-censorship” they will cause companies and individuals.
Because no one knows which piece of content exists on the website or which sentence someone once said will bring disaster to the person concerned a few years later. The best way is to directly eliminate all these potential “time bombs”, that is, shut down the website or delete all the content.