Let's say you are right zizek. Musk and Telsa are bad and should go away. Then what is the play? I see the main argument against Telsa being
1) it takes up time and money that could otherwise go to other solutions, and
2) it consumes the conversion, thus preventing the discussion from going towards higher impact solutions.
It's the old Green BAU vs. end BAU argument. After 12 years of corporate sustainability consulting, I, unfortunately, land squarely in the Green BAU view as human nature simply won't allow BAU to stop. Ending Telsa would more than likely mean the auto industry goes back to slow playing anything new and we lose another decade while waiting for China EVs to hit western quality standards and take over.
This isn't to say I like Green BAU over end BAU (and I would guess most Green BAU advocates don't either) - Green BAU will end up leaving us with 3 to 4 degrees temperature rise. On the other hand going for an end BAU approach would likely leave us with 5+ degrees temperature as the reality is nothing would change beyond isolated pockets.
It's pretty straight forward: A radical transformation of our society. Redistribute labor and wealth to both decarbonize our world while becoming an equitable society.
This will be the result of a revolution.
What you have to understand that a revolution is to occur no matter what. Things are not getting better, things are getting worse and worse. Economically, politically, and of course environmentally. A couple decades from now, the 9 billion people on this earth are not going to handle the simultaneous assault of climate change and extreme inequality with much grace. People who are on the brink of starvation are not going to look at billionaires and say to themselves "those guys tried their best, I will just rot here, no problemo". No, Things are going to get Very Ugly.
But, and its up to you, you can reduce the amount of suffering by expediting a radical transformation. If first worlders start thinking a little more creatively, and are more willingly to sacrifice their luxuries, they may pave way for a more peaceful revolution.
Take a hard line against capitalism, and become a role model for an equal and responsible society.
DON'T own multiple properties like NeilT does.
DON'T support violent imperialism like Rob does
DON'T support corporate centrists like Susan does.
START organizing, collaborating, communicating with leftist orgs in your area
START calling out exploitative ideology in your day-to-day. At dinner parties, at work, even on the internet.
MAKE A SACRIFICE. And maybe... just maybe.... We can create a better world. But simply buying solar panels and an expensive car isn't enough. You have to be creative. You have to be bold. And you have to start now!
Ask yourself this. Let's say you're in your twenties, and have to decide how you're going to confront climate change. And lets say you have an extra $60,000 to blow. Do you use the $60,000 to buy a fancy EV. Or do you use that money to get active in radical transformation by organizing events, printing pamphlets, supporting other orgs, and of course riding a fucking bike.
Because when 2050 rolls around and millions of people are dying from climate change related disasters, you're not going to look back and pat yourself on the back for buying a car.