Too Hitler-y? What's that even suppose to mean?
Perhaps it resonates more with Europeans?
Nah, I think it resonates quite universally with anyone interested in learning how consumer culture came about. It doesn't resonate with people who think it's the high point of human history, because they by chance happen to live on the winning side.
In any case, the personal enrichment from a walk in the woods, or learning to play a new song, or doing volunteer work... they might be culturally influenced, but I would hardly call such experiences consumer-based.
That's not what the article is about. Just look at the title: The Science Of Why You Should
Spend Your Money On Experiences, Not Things. You're talking about things that are free. They are talking about buying experiences instead of buying things. I was surprised they didn't say that buying experiences and then letting everyone know via Twitter and Facebook, made you even happier, or look happier.
And then look at these cool images, accompanying the article:
And then the scientist says this:
"Our experiences are a bigger part of ourselves than our material goods," says Gilovich. "You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences."
Basically, he says that it's better to base your identity on some things than other things. It's like saying that cutting your leg off below the knee is better than cutting your whole leg off.
Spend money on the experiences rather than the material stuff, never assume that basing your identity on the stuff you buy or do is an illusion that is being forced on you by consumer culture from birth onwards. It's all ego, and you will never find true happiness pursuing those things, whether you buy them or do them and then self-consciously talk/tweet about them to others.
Just look at those comments below the article:
I have been traveling, experiencing, living my life 6 months at a time for almost 2 years now. It has been worth much more than the salary that i have forfeited to pursue this lifestyle.
Read a bit about my journey at http://adambhighfill.com
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I agree whole heartedly! I sold everything, started traveling and have gained the world! Things can be lost or taken away. Experiences are yours forever. I just wrote a new post about my journey on http://lifepart2.com
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Traveling is like a virus,wanna try to stop but keep insisting my curiosity to explore another one for "once in a life time" reason. It's really open my mind and build my maturity with my experiences that I got.
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I have tried sky diving and para gliding in Mauritius. OMG ! its just amazing. One should never miss on such breath taking experiences. I am an enthused person and love such adventurous experiences. I love travelling and exploring the globe. I enjoy such adventurous activites during my travel to different global destinations. I read Conde Nast Traveller http://bit.ly/PntxlQ to know more about exotic and interesting travel destinations and in depth info.
(...)
Things get old, outdated and lose value. You will always remember your trip to Greece, or horsebackriding on the beach, or a fantastic sailing trip. They make for great stories too- and interesting things are learned. Things you can only point to and say "See that car?? thats my car I bought that" big deal.... experiences are way better. If you look at the wealthy, they always go for the experiences instead of the "things": snorkeling, mountain climbing... only lotto winners buy "things".
Look at the wealthy, look at the 1%, OMG, they're awesome.
This is all ego talking, and it's relentlessly promoted by consumer culture and everyone who can't see through it. That Hitler-y documentary explains how all it came about. The past century was The Century of the Self, because ego sells. This was my point.
The topic is called Change your mind - Build - Share- Evolve. You don't do that by bungee-jumping, hiking through Cambodia or going to Disney World. But I guess this doesn't resonate with conditioned Americans.