To continue the Bob Beamon analogy: You have remarkable athletes, and then you have doping that helps the lesser gods achieve records as well. AGW is the doping for melting seasons. We don't know how much doping 2012 received, but it's clear there were many remarkable melting seasons that preceded it, without achieving a similar record. Doping almost certainly played a role. That's the whole point.
I don't think you can either make too much or too little of a record. A record is a record, it's the bar that others will try to reach. At some point, doping becomes so powerful that a minor athlete can also break the records of the remarkable athletes. Again, that's the whole point.
We don't have perfect information on 2012, but it's not like we know nothing either. We know enough to compare many of its aspects, and when the record gets broken, we'll probably be able to say whether more doping was involved. For instance, when less freakish weather events lead to the same results.
Now, to go back to the OP:
I think there is a case for saying that we overdo it in terms of using it as a reference. First 2012 was an example of an extreme weather event of a few months duration. Second, that event was largely cancelled out by an opposing recovery event in the months after the minimum was reached. There was no apparent durable impact from the 2012 anomaly.
An extreme weather event of a few months' duration? I don't think I agree. There was a lot of preconditioning of the sea ice through melt ponds (that we haven't seen since) and there was a huge cyclone towards the end. But in between, there was weather that could be considered average. I mean, that's how I
found out how important preconditioning and melting momentum is.
As for 'recovery event': Yes, winter still exists.
In short, we don't make too much of 2012. A record is a record. And it taught us a lot.