Understanding Your AudienceThis will be my first post, in a series, regarding the design, development and execution of effective presentations.
During the latter years of my career, I often said in jest that the average corporate vice president, senior civil service executive and flag officer (General/Admiral) only has a 7 minute attention span. I didn't mean that in any derogatory sense, knowing that they generally have many responsibilities and limited time to devote to any one topic. If their attention is captured in a brief period of time, they will let you know that they want more information personally, whether they want you to provide more information to their staff members or whether they can't be bothered with this topic. I've personally had multiple experiences of each of the above reactions.
Why did I start with describing a potential audience at the top of the food-chain? Because these are the people that we eventually need to listen, understand and begin to take actions to resolve the critical issues we face regarding the eventual impacts of declining arctic sea ice and AGW/CC in general.
However, most of us who care to make and give effective presentations will be facing a variety of audiences, most of whom have little knowledge on the topic and possibly little scientific knowledge with which to better understand the issues we face.
Think for a moment if your were going to create one chart or a series of charts on one specific topic related to ice-loss, taking albedo as an example of your chosen topic. What chart(s) and/or graphs/graphics would you use for any one of the following audiences?
1. Policymakers
2. Informal group of the general citizenry
3. Group of scientifically literate concerned citizens
4. Group of first-year Earth Sciences undergraduates
5. Group of graduate students any science related to climatology
6. Multi-disciplanary group of PhDs in various fields related to climatology
As you can see, there is no one chart or series of charts that is applicable for presentation for every potential audience. However, it would be great to have charts available for presentation to any of the above audiences.
I'm going to close this post with a quote of what I recommended, in an e-mail, to Terry prior to his presentation to the Canadian Mensans a few weeks ago:
In regards to the depth and scope of your presentation, I'm aware that you are giving this presentation to a group of very bright individuals. However, I'm also aware there will be differences in fields, levels of education, career and life experiences as well as interests. Concentrate on 80% of your audience. Forget about the 10% that have little relevant knowledge or interest. Also, don't try to impress the other 10% who are very knowledgeable about this topic or the related physical sciences.
You also should decide on the balance you place between educating your audience and motivating them to take action