The goal of Bezos and Ma, Amazon and Ali Baba, is to remove all friction from the consumption process. They desire a world where more products can get into the hands of more consumers, as quickly and easily as possible. It is essentially the diametric opposite of what the world needs: slow, artisanal, localized production of products that are useful, valuable, sustainable and bring meaning to the maker and the user. Globalized, low cost, mass production and true sustainability are mutually exclusive.