Is this approach to communicating the consequences of AGW functionally different for middle-of-the-ground just-plain-folk than the "in 2100 things will be a real mess" approach?
It has to be functionally different? I thought this study did a very good job of conveying the fundamental nature of the changes that are happening (and that have happened to date re: ocean acidification) - without conveying any negativity over the "real mess" side of things?
Given that a lot of people think the negativity implied by trying to communicate causes for alarm and the ultimate consequences of our actions turns people off listening to the message or propagates defeatism - that's perhaps somewhat important.
It also nicely brought forwards the timescales in peoples minds - from end of century to much sooner, again by side stepping the "real mess" - as most of that is generally predicted to happen much later - beyond the lifetime of too many people listening to this stuff today. If you live in the tropics, I think it would be hard to be as sanguine about climate change as you were before, knowing that within two decades you move entirely beyond the bounds of historic variability on an annual basis?